Paul Dixey - Managing Partner
Paul has 26 years of experience in the pharmaceutical industry having worked with such Blue Chip companies as Wellcome, Boots Pharmaceuticals, Knoll (Basf-Pharma) and AstraZeneca. His experience covers all the major markets and the disciplines of sales, marketing and communications. Paul is particularly experienced in integrating online marketing into the sales and marketing mix. Able to clearly define objectives and work them into a creative but compliant strategy, Paul is also aware of the need to work across all the departments of a Pharma company and to get "buy in” for online programs from all of the stakeholders. To underline his international credentials Paul has a B.A. Honours Degree in European Business Administration from Middlesex Business School and the equivalent French Diplôme from ESC Reims, a leading Grande Ecole in France.
Paul Dixey: LinkedIn profile
Sam Walmsley - Digital & Mobile Consultant
With 12 years working in health and pharmaceutical industry, Sam is very passionate about the use of digital to drive behavioural changes in health, but also how the pharma industry can be using the best of new digital technology to develop more effective marketing strategies for both patients and healthcare professionals. Sam's experience expands across medical publishing and agencies specialising within PR, medical and digital communications. Sam therefore understands the challenges of pharma and healthcare industry, however has implemented 100's of digital campaigns for this sector, so understands how our target audiences engage within this space, and can deliver effective results.
In 2010, Sam challenged the view that digital pharma marketing can not compete with other sectors, by winning The Revolution Awards Gold Grand Prix award, and British Interactive Media Association for her work with Bayer on In-Bed.
Sam continues to innovate with clients at Bluelight, by working in new technologies such as augmented reality, 3D and touchscreen technology to enhance learning for healthcare professionals at live events. Sam also focuses on integrating best practice for search engine optimisation (SEO) and mobile development for clients.
Sam Walmsley: LinkedIn Profile
Kait Ayres - Senior Project Manager
Kait has twenty-four years’ experience in healthcare sales and marketing; media, public and corporate relations, gained in big Pharma, med-ed, PR, events-management and digital marketing companies. Her unique blend of skills has been developed in a multi-channel environment and is combined with a broad therapeutic knowledge-base. This includes cardiology, diabetes, rheumatology, oncology, respiratory medicine, neurology, anaesthetics, gynaecology, sexual health, anti-infectives, dermatology, obesity and critical care. Her ability, training and experience ensure a high level of strategic and implementation expertise, working across the communications ‘mix’, to achieve your business objectives.
Kait Ayres: LinkedIn Profile