who we are

BlueLight Partners is a new independent consultancy specialising in the formulation of tailored digital marketing strategies for healthcare companies and organisations.

Paul Dixey
Paul Dixey - Managing Partner


“However beautiful the strategy, you should occasionally look at the results.” (Winston Churchill)


Paul has 24 years experience in the pharmaceutical industry having worked with such Blue Chip companies as Wellcome, Boots Pharmaceuticals, Knoll (Basf-Pharma) and AstraZeneca. His experience covers all the major markets and the disciplines of sales, marketing and communications. Paul is particularly experienced in integrating online marketing into the sales and marketing mix. Able to clearly define objectives and work them into a creative but compliant strategy, Paul is also aware of the need to work across all the departments of a Pharma company and to get "buy in” for online programs from all of the stakeholders. To underline his international credentials Paul has a B.A. Honours Degree in European Business Administration from Middlesex Business School and the equivalent French Diplôme from ESC Reims, a leading Grande Ecole in France.
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