Getting the website basics right is essential. The most stylish and technically advanced website is of little use if nobody can find or access it. As an industry you should be demanding the best website design, technical build and copy creation, which will improve traffic from search engines and access via mobile devices. Bluelight offers a comprehensive suite of services from web development, search engine optimisation (SEO), pay-per-click (PPC), as well as the development of promotional strategies both offline and online to reach your target audiences.
Websites Articles
How to develop and deliver engaging and compliant healthcare digital communications
It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.
In 60 seconds – Things That Happen Online (Infographic)
Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]
Bringing Digital into Strategy and Operations for integrated multi-channel marketing
“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011
Seeking healthcare info: 3rd post popular activity on the web
In December 2010, Pew published its latest study on internet usage across the generations. The full report can be found here: Although the study is US based, it gives a striking finding for the healthcare industry, as seeking healthcare information is 3rd only to emails and using search engines. Users were asked whether they looked [...]
Marketing communications on websites to be regulated by the ASA
One more regulation for healthcare companies in the UK to take account of in their online advertising