New report from e-marketer on the state of social networking in Western Europe.
More than half of Top 5 Europe internet users will visit social networks this year
Social networking is on the rise in Western Europe, where more than 100 million internet users will visit social networks at least monthly this year.
eMarketer estimates that more than half of Western Europe’s online population will use social networks at least once a month in 2011, an increase of 16.2% from 2010. By 2015, 64.4% of internet users in the region, or 141.9 million people, will be regular social network users, more than double the number of users in 2009.
The increase in social networking usage in France, Germany, Italy and Spain stems from two factors: greater broadband access and increased usage among people ages 50 and older.
All four markets had lower penetration rates than the UK until 2010. However, eMarketer forecasts that social media usage in Spain, France and Germany will surpass UK penetration by 2015.