SAFE SEX MARKETING WITH QR CODES & APPS

Here is a very different way to promote safe sex.

Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, by creating your profile and it will aggregate your stats with everyone else online, where users can find similar profiles to compare themselves with!

Really surprised by the statistics, and the amount of people want to share.

Enjoy!

The Sex Profile from ESTER on Vimeo.

 

Articles Tagged: mobile

Safe sex marketing with QR codes & apps

Here is a very different way to promote safe sex. Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, [...]

Posted December 9th, 2011 by SamWalmsley & filed under Mobile, Social.

Use of QR codes to change face of disability

Think QR codes are passé? Scope, a non for profit organisation wanted to change public perception of people with disabilities. Using QR codes, they managed to transform the traditional symbol for disability into a QR code which showcases some inspirational stories.  Well done to the agency Leo Burnett, Melbourne 

Posted December 6th, 2011 by SamWalmsley & filed under Mobile.

Mobile highlights from Mary Meeker Internet Trends presentation

KPCB Internet Trends 2011 View more presentations from Kleiner Perkins Caufield & Byers An excellent new presentation from Mary Meeker on ‘Internet Trends’ presented at Web 2.0. I have picked the key stats and highlights especially around mobile trends Global smartphone 835million smartphone subscribers vs. 5.6 billion mobile phone users (Slide 14). Smartphone users to grow [...]

Posted December 3rd, 2011 by SamWalmsley & filed under Mobile.

Mobile & Pharma: DigiPharm

Mobile section of DigiPharm pre-workshop conference Bluelight Mobile DigiPharm presentation View more presentations from Sam Walmsley.

Posted September 28th, 2011 by SamWalmsley & filed under Mobile.