'Hello Boobs' campaign for breast cancer charity CoppaFeel! has launched a digital outdoor campaign in augmented reality with blippar. Using the blippar app to hold your phone towards the image, which will enable you to see the boobs in 3D, but also allow you to name them!
The mission of the charity is to convey the message that checking your breasts should be the ‘habit of a lifetime.’ Targeting young people across the UK, it aims to encourage and inspire people to be comfortable and familiar with their breasts in order to reduce incidents of late detection or misdiagnosed cancer.
The 3D boobs app is centred around digital billboards in London and can be seen at Holborn Eye, Euston underpass and Westfield.
The billboards feature a picture of a model posing in her bra. Users are required to download the blippar app, hold their phone towards the image, which will enable them to see the boobs in 3D, but also allow them to name them. Users are then able to share the picture via Facebook and Twitter, find out more about ‘how to check your boobs’ on the CoppaFeel! website and also sign-up to the free CoppaFeel! text message reminder service.