With more than 1.2bn users of Facebook and 500mn tweets per day, social media is often discussed but rarely used well by healthcare companies. At Bluelight our approach is to focus on developing social media strategies, rather than specific social activities or the latest “hot” channel. Social channels can provide opportunities to obtain new insights, develop quality content and tools which will benefit all stakeholders in the healthcare space. Understanding how healthcare professionals, public and patients are engaging with content, as well as understanding the complex regulatory environment, will ensure an effective, imaginative and code compliant social media presence.


Social Articles

This infographic has been produced by Novartis Animal Health. For more information on allergies in pets, please visit or follow Rufus the Dog in Facebook or Twitter. If you suspect your pet might have an allergy, be sure to speak with your veterinarian. 

Posted February 13th, 2016 by SamWalmsley & filed under Social.