Content should now be optimised for the mobile user, not just mobile devices. Browsing the internet via handheld devices is set to overtake computer based browsing, in the next two years. Healthcare professionals, patients and the public are now using multiple devices connecting across different platforms, during their home and working lives; your content should work across all these channels, not just specific devices.
At Bluelight we provide a full service mobile offering for healthcare clients to ensure mobile is integrated across your communications and marketing mix. Services range from identifying best practice, conducting audits, developing your mobile strategy to mobile website development and mobile apps.
Mobile Articles
Top 10 Mobile Internet Trends for 2011
Presentation on the mobile internet trends in 2011, from Mary Meekers, covering globalisation stats, social networking and trends to watch in mobile
What to expect from online video in 2011
Online video is on the rise. Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than normal text pages.
QR codes in the pharmaceutical industry
The use of QR codes in pharma digital marketing and medical journals. Ideas of how to integrate QR codes within digital and mobile campaign.
Augmented Reality TV tested in Germany
Use of augmented reality quiz on mobile device within live TV show setting, provides opportunities for pharma digital marketeers to develop new interactive learning opportunities