Content should now be optimised for the mobile user, not just mobile devices. Browsing the internet via handheld devices is set to overtake computer based browsing, in the next two years. Healthcare professionals, patients and the public are now using multiple devices connecting across different platforms, during their home and working lives; your content should work across all these channels, not just specific devices.
At Bluelight we provide a full service mobile offering for healthcare clients to ensure mobile is integrated across your communications and marketing mix. Services range from identifying best practice, conducting audits, developing your mobile strategy to mobile website development and mobile apps.
Mobile Articles
Are health apps medical devices? A white paper from Bluelight & D4
Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]
Should health apps be registered as medical devices? (Press Release)
How safe is that app? Should pharma apps be registered as medical devices? Written by Sam Walmsley and Paul Dixey at Bluelight Partners What impact does the first app to be registered as a medical device with the MHRA have upon pharmaceutical companies and the apps they produce? EMBARGO 8am 10th January 2012 10 January 2012, London – [...]
How to develop and deliver engaging and compliant healthcare digital communications
It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.
Safe sex marketing with QR codes & apps
Here is a very different way to promote safe sex. Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, [...]
Use of QR codes to change face of disability
Think QR codes are passé? Scope, a non for profit organisation wanted to change public perception of people with disabilities. Using QR codes, they managed to transform the traditional symbol for disability into a QR code which showcases some inspirational stories. Well done to the agency Leo Burnett, Melbourne