Bluelight Partners

Autism Speaks: Kinect Powered Digital Billboards

Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children. The [...]

Digital and Compliance Training

Posted in Training

Bluelight are experienced in running training courses on digital marketing and communications for healthcare companies and agencies. We recently delivered the first digital training course on behalf of the HCA "How to develop and deliver engaging and compliant healthcare digital communications" We can cover such subjects as; • Digital Trends in healthcare -Social, mobile, “shiny [...]

Are health apps medical devices? A white paper from Bluelight & D4

Posted in Compliance Mobile Technology White Papers

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Should health apps be registered as medical devices? (Press Release)

Posted in Compliance Mobile Technology

How safe is that app? Should pharma apps be registered as medical devices? Written by Sam Walmsley and Paul Dixey at Bluelight Partners What impact does the first app to be registered as a medical device with the MHRA have upon pharmaceutical companies and the apps they produce? EMBARGO 8am 10th January 2012 10 January 2012, London – [...]

New ABPI Code of Practice for Pharmaceutical Industry 2012

Posted in Compliance

The ABPI Code of Practice for the Pharmaceutical Industry 2012 is available to download from the PMCPA website. There are no changes from the 2011 Code related to online activities

How to develop and deliver engaging and compliant healthcare digital communications

Posted in Compliance Mobile Social Technology Websites

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Augmented Reality in breast cancer awareness campaign

Posted in Technology

'Hello Boobs' campaign for breast cancer charity CoppaFeel! has launched a digital outdoor campaign in augmented reality with blippar. Using the blippar app to hold your phone towards the image, which will enable you to see the boobs in 3D, but also allow you to name them! The mission of the charity is to convey [...]

Safe sex marketing with QR codes & apps

Posted in Mobile Social

Here is a very different way to promote safe sex. Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, [...]

Use of QR codes to change face of disability

Posted in Mobile

Think QR codes are passé? Scope, a non for profit organisation wanted to change public perception of people with disabilities. Using QR codes, they managed to transform the traditional symbol for disability into a QR code which showcases some inspirational stories. Well done to the agency Leo Burnett, Melbourne

In 60 seconds – Things That Happen Online (Infographic)

Posted in Social Websites

Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]