Healthcare marketing and communications are subject to an increasing number of rules and restrictions, yet in the use of digital channels there is a distinct lack of specific guidance. At Bluelight we have a great deal of experience in crafting online activities that not only comply with the industry specific regulations or codes of practice but also rules and laws in the areas of electronic marketing regulations, data privacy, and accessibility all of which may need to be taken into account.
Compliance Articles
Bringing Digital into Strategy and Operations for integrated multi-channel marketing
“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011
The PMCPA issue “informal” guidance on digital communications
04/04/11 Ahead of the FDA the PMCPA in the UK issue new guidelines for pharma digital communications
Social Media in Regulated Industries
Paul Dixey took part in a BrightTALK® webcast discussing both the regulatory challenges and the approaches that Pharma can take when seeking to participate in social media. Click on Full Article to view the webcast recording and the slide set.
Marketing communications on websites to be regulated by the ASA
One more regulation for healthcare companies in the UK to take account of in their online advertising