With 500mn users of Facebook and 130mn tweets per day, social media is often discussed but rarely used well by healthcare companies. At Bluelight our approach is to focus on developing social media strategies, rather than specific social activities or the latest “hot” channel. Social channels can provide opportunities to obtain new insights, develop quality content and tools which will benefit all stakeholders in the healthcare space. Understanding how healthcare professionals, public and patients are engaging with content, as well as understanding the complex regulatory environment, will ensure an effective, imaginative and code compliant social media presence.
Social Articles
The World Is Obsessed with Facebook
The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.
Social Media Valentines Story
New video from Socialnomics teams especially for Valentine’s Day. How did we ever survive before social media?
Patient Forums: Rhys Morgan Story
Rhys Morgan highlights the potential dangers of patient forum groups in Crohn’s disease
Seeking healthcare info: 3rd post popular activity on the web
In December 2010, Pew published its latest study on internet usage across the generations. The full report can be found here: Although the study is US based, it gives a striking finding for the healthcare industry, as seeking healthcare information is 3rd only to emails and using search engines. Users were asked whether they looked [...]