With 500mn users of Facebook and 130mn tweets per day, social media is often discussed but rarely used well by healthcare companies. At Bluelight our approach is to focus on developing social media strategies, rather than specific social activities or the latest “hot” channel. Social channels can provide opportunities to obtain new insights, develop quality content and tools which will benefit all stakeholders in the healthcare space. Understanding how healthcare professionals, public and patients are engaging with content, as well as understanding the complex regulatory environment, will ensure an effective, imaginative and code compliant social media presence.
Social Articles
How to develop and deliver engaging and compliant healthcare digital communications
It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.
Safe sex marketing with QR codes & apps
Here is a very different way to promote safe sex. Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, [...]
In 60 seconds – Things That Happen Online (Infographic)
Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]
Condom ad disguised as Facebook request from future son
An interesting advertising campaign from Olla Condoms in Brazil, which sends Facebook users unsolicited friend requests from their yet-to-be-born sons. The campaign “Unexpected Babies” from Brazilian agency Age Isobar details the ad’s concept: Take a male user’s name, create a new profile using that name with “Jr.” tacked on the end, and send a [...]
Social Media in Pharma – Video
Really excited to see the ’Thought Leadership’ film – Social Media in Pharma’ released today. I was interviewed by the team at Red Sky Vision, very slick production, and obvious ‘should have said that’ feeling after I left the interview. Social Media in Pharma from Red Sky Vision on Vimeo.