The use of new technology to enhance healthcare communications and data presentation is an exciting area. At Bluelight we have experience of developing and delivering augmented reality (AR), touchscreen, 3D and mobile technologies for healthcare communications to enhance data delivery, education and engagement.
Technology Articles
How not to price software projects…
…but unfortunately many suppliers (not BlueLight!)work this way….
What to expect from online video in 2011
Online video is on the rise. Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than normal text pages.
QR codes in the pharmaceutical industry
The use of QR codes in pharma digital marketing and medical journals. Ideas of how to integrate QR codes within digital and mobile campaign.
Augmented Reality TV tested in Germany
Use of augmented reality quiz on mobile device within live TV show setting, provides opportunities for pharma digital marketeers to develop new interactive learning opportunities