Bluelight Partners

Bluelight Partners is an independent experienced digital and mobile consultancy focusing on the healthcare and pharmaceutical industry. We develop innovative and integrated strategies, so that digital, social media or mobile can be an integral and  compliant part of your marketing and communication mix.

The question isn’t should you do digital, but how you integrate digital within your business objectives. We understand digital and social media and how your audience are already, and will be, using it. At Bluelight we make the best use of insight and strategy to formulate clear objectives and deliver results. Bluelight can help you with both international and national digital strategies, support your in-house delivery and, where required, provide project management and medical writing.

 

social

Autism Speaks: Kinect Powered Digital Billboards

Autism Speaks has created a Kinect powered digital billboard featuring … http://p.ost.im/p/etD4xa

Posted May 25th, 2012 by BlueLight & filed under Social.

Digital and Compliance Training

Bluelight are experienced in running training courses on digital market … http://p.ost.im/p/etDccR

Posted May 25th, 2012 by BlueLight & filed under Social.

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

technology

Developing Healthcare Apps: Practical Considerations

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

Posted October 25th, 2012 by PaulDixey & filed under Compliance, Mobile, Technology, Training.

Bluelight Speaking at Pharma Digital & Mobile Events

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Posted September 13th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, Training.

Autism Speaks: Kinect Powered Digital Billboards

Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try.  An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children. The [...]

Posted February 19th, 2012 by SamWalmsley & filed under Technology.

compliance

Developing Healthcare Apps: Practical Considerations

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

Posted October 25th, 2012 by PaulDixey & filed under Compliance, Mobile, Technology, Training.

Bluelight Speaking at Pharma Digital & Mobile Events

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Posted September 13th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, Training.

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

websites

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

In 60 seconds – Things That Happen Online (Infographic)

Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr   600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]

Posted December 4th, 2011 by SamWalmsley & filed under Social, Websites.

Bringing Digital into Strategy and Operations for integrated multi-channel marketing

“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011

Posted September 26th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites, White Papers.

mobile

Developing Healthcare Apps: Practical Considerations

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

Posted October 25th, 2012 by PaulDixey & filed under Compliance, Mobile, Technology, Training.

Bluelight Speaking at Pharma Digital & Mobile Events

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Posted September 13th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, Training.

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

Training

Developing Healthcare Apps: Practical Considerations

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

Posted October 25th, 2012 by PaulDixey & filed under Compliance, Mobile, Technology, Training.

Bluelight Speaking at Pharma Digital & Mobile Events

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Posted September 13th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, Training.

Digital and Compliance Training

Bluelight are experienced in running training courses on digital marketing and communications for healthcare companies and agencies. We recently delivered the first digital training course on behalf of the HCA “How to develop and deliver engaging and compliant healthcare digital communications” We can cover such subjects as; • Digital Trends in healthcare -Social, mobile, “shiny [...]

Posted February 9th, 2012 by PaulDixey & filed under Training.