Bluelight Partners

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try.  An interactive video screen using Kinect motion-sensors to raise awareness for Autism Speaks. The little girl avoids eye contact; one of the most prominent signs of the disorder in children. The [...]

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr   600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]

“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

There are estimated to be more than 40,000 health, fitness and medical apps available, many making medical claims but few passing any validation or testing of their reliability or accuracy. In addition….

September and October is always busy for Bluelight attending and speaking at conferences and 2012 is no different. We have three speaking opportunities on key subjects that matter to our customers.  DigiPharm Pre-Conference Workshop It is easy to come to conferences, get excited about innovative technology, emerging channels and new data and then upon returning [...]

Bluelight are experienced in running training courses on digital marketing and communications for healthcare companies and agencies. We recently delivered the first digital training course on behalf of the HCA “How to develop and deliver engaging and compliant healthcare digital communications” We can cover such subjects as; • Digital Trends in healthcare -Social, mobile, “shiny [...]