Bluelight Partners

Bluelight Partners is an independent experienced digital and mobile consultancy focusing on the healthcare and pharmaceutical industry. We develop innovative and integrated strategies, so that digital, social media or mobile can be an integral and  compliant part of your marketing and communication mix.

The question isn’t should you do digital, but how you integrate digital within your business objectives. We understand digital and social media and how your audience are already, and will be, using it. At Bluelight we make the best use of insight and strategy to formulate clear objectives and deliver results. Bluelight can help you with both international and national digital strategies, support your in-house delivery and, where required, provide project management and medical writing.

 

social

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

Safe sex marketing with QR codes & apps

Here is a very different way to promote safe sex. Giving away 50,000 free condoms in Stockholm, each with a QR code linking to a smartphone app, which when you download reminds you to use a condom, but also allows you to measure rhythm, sound and duration of every performance! When you’re done, you can share, [...]

Posted December 9th, 2011 by SamWalmsley & filed under Mobile, Social.

In 60 seconds – Things That Happen Online (Infographic)

Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr   600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]

Posted December 4th, 2011 by SamWalmsley & filed under Social, Websites.

technology

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

Should health apps be registered as medical devices? (Press Release)

How safe is that app? Should pharma apps be registered as medical devices? Written by Sam Walmsley and Paul Dixey at Bluelight Partners What impact does the first app to be registered as a medical device with the MHRA have upon pharmaceutical companies and the apps they produce? EMBARGO 8am 10th January 2012 10 January 2012, London – [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology.

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

compliance

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

Should health apps be registered as medical devices? (Press Release)

How safe is that app? Should pharma apps be registered as medical devices? Written by Sam Walmsley and Paul Dixey at Bluelight Partners What impact does the first app to be registered as a medical device with the MHRA have upon pharmaceutical companies and the apps they produce? EMBARGO 8am 10th January 2012 10 January 2012, London – [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology.

New ABPI Code of Practice for Pharmaceutical Industry 2012

The ABPI Code of Practice for the Pharmaceutical Industry 2012 is available to download from the PMCPA website. There are no changes from the 2011 Code related to online activities

Posted December 21st, 2011 by PaulDixey & filed under Compliance.

websites

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

In 60 seconds – Things That Happen Online (Infographic)

Infographic by- Shanghai Web Designers Did you know in 60 seconds: Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr   600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 695,000 status updates, 79,364 wall posts and 510,040 comments are published on Social Networking site Facebook [...]

Posted December 4th, 2011 by SamWalmsley & filed under Social, Websites.

Bringing Digital into Strategy and Operations for integrated multi-channel marketing

“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011

Posted September 26th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites, White Papers.

mobile

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

Should health apps be registered as medical devices? (Press Release)

How safe is that app? Should pharma apps be registered as medical devices? Written by Sam Walmsley and Paul Dixey at Bluelight Partners What impact does the first app to be registered as a medical device with the MHRA have upon pharmaceutical companies and the apps they produce? EMBARGO 8am 10th January 2012 10 January 2012, London – [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology.

How to develop and deliver engaging and compliant healthcare digital communications

It is now nearly one year since the PMCPA released Digital Guidelines to go alongside the ABPI Code of Practice. Despite much commentary and repeated requests by many in the pharmaceutical industry it is only the PMCPA in the UK and LIF, the trade association for the research-based pharmaceutical industry in Sweden, that have issued such guidance. It is now over 2 years since the FDA held hearings but have only in December 2011 issued draft guidelines limited to how to respond to unsolicited requests for information about off-label use.

Posted December 14th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites.

white papers

Are health apps medical devices? A white paper from Bluelight & D4

Health professionals make considerable use of mobile phones during their working day, as do their patients. As the popularity of running software applications on mobile devices continues to increase, we anticipate that the use of apps to aid medical diagnosis and treatment will continue to gain in popularity with a corresponding increase in risk to [...]

Posted January 10th, 2012 by SamWalmsley & filed under Compliance, Mobile, Technology, White Papers.

Bringing Digital into Strategy and Operations for integrated multi-channel marketing

“Bringing Digital into Strategy and Operations for integrated multi-channel marketing …..or….I wouldn’t start from here !” Slides from Informa Webinar. June 2011

Posted September 26th, 2011 by PaulDixey & filed under Compliance, Mobile, Social, Technology, Websites, White Papers.

Social Media in Regulated Industries

Paul Dixey took part in a BrightTALK® webcast discussing both the regulatory challenges and the approaches that Pharma can take when seeking to participate in social media. Click on Full Article to view the webcast recording and the slide set.

Posted March 16th, 2011 by PaulDixey & filed under Compliance, Social, White Papers.